The future of nicotine is bioceramic.
The nicotine industry hasn’t changed for years.
The nicotine industry hasn’t changed for years. Big tobacco thinks it’s still in charge.
Big tobacco thinks it’s still in charge.
It’s time for science to step up.
REDEFINE POSSIBILITY
REDEFINE POSSIBILITY
Introducing a world-first in bioceramic innovation
Using our patented bioceramic technology, we’ve created an enhanced nicotine experience, powered by a lower nicotine content.
For products that feel faster and stronger, while allowing people to reduce their nicotine intake.
This is the start of a new future for nicotine.
Introducing a world-first in bioceramic innovation
Using our patented bioceramic technology, we’ve created an enhanced nicotine experience, powered by a lower nicotine content.
For products that feel faster and stronger, while allowing people to reduce their nicotine intake.
This is the start of a new future for nicotine.
Introducing a world-first in bioceramic innovation
Using our patented bioceramic technology, we’ve created an enhanced nicotine experience, powered by a lower nicotine content.
For products that feel faster and stronger, while allowing people to reduce their nicotine intake.
This is the start of a new future for nicotine.
A new vision for nicotine
A new vision for nicotine
We are Emplicure, the world’s first bioceramic innovation laboratory for nicotine. We provide humankind with a faster, superior and safer nicotine experience. We achieve this via groundbreaking, patented bioceramic technology and pioneering new products.
We are Emplicure, the world’s first bioceramic innovation laboratory for nicotine. We provide humankind with a faster, superior and safer nicotine experience. We achieve this via groundbreaking, patented bioceramic technology and pioneering new products.
A GLOBAL AUTHORITY
Headquartered in Uppsala, Sweden, Emplicure was founded in 2015 by Professor Håkan Engqvist, a global leader in Applied Materials Science.
A GLOBAL AUTHORITY
Headquartered in Uppsala, Sweden, Emplicure was founded in 2015 by Professor Håkan Engqvist, a global leader in Applied Materials Science.
PROUDLY INDEPENDENT
We’re proud to say that Emplicure has zero links to the tobacco industry. 100% independent, we believe in a radically different future for nicotine.
PROUDLY INDEPENDENT
We’re proud to say that Emplicure has zero links to the tobacco industry. 100% independent, we believe in a radically different future for nicotine.
PROUDLY INDEPENDENT
We’re proud to say that Emplicure has zero links to the tobacco industry. 100% independent, we believe in a radically different future for nicotine.
FOR HEALTH AND HUMANITY
Our mission is to make it easier for nicotine users to turn away from tobacco and heated inhalation devices. We aim to positively impact humanity, changing lives for good.
FOR HEALTH AND HUMANITY
Our mission is to make it easier for nicotine users to turn away from tobacco and heated inhalation devices. We aim to positively impact humanity, changing lives for good.
FOR HEALTH AND HUMANITY
Our mission is to make it easier for nicotine users to turn away from tobacco and heated inhalation devices. We aim to positively impact humanity, changing lives for good.
The fast-growing nicotine pouch market
The fast-growing nicotine pouch market
An evolution of traditional Swedish snus, tobacco-free nicotine pouches offer a reduced-risk, inhalation-free alternative to smoking and vaping.
The market is expanding rapidly, with global sales forecast to grow from $7.4bn in 2023 to $25.2bn in 2028*. But the sector has been dominated by tobacco companies, with an emphasis on novelty flavours and ever-increasing nicotine levels.
There has been no true category innovation, aligned to meticulously researched consumer insight – until now.
*Financial Times, 5 November 2024
An evolution of traditional Swedish snus, tobacco-free nicotine pouches offer a reduced-risk, inhalation-free alternative to smoking and vaping.
The market is expanding rapidly, with global sales forecast to grow from $7.4bn in 2023 to $25.2bn in 2028*. But the sector has been dominated by tobacco companies, with an emphasis on novelty flavours and ever-increasing nicotine levels.
There has been no true category innovation, aligned to meticulously researched consumer insight – until now.
*Financial Times, 5 November 2024
Disrupting the sector
with bioceramics
Disrupting the sector
with bioceramics
Bioceramic innovation allows us to reach new standards of efficiency in nicotine delivery. Emplicure’s accelerated release technology significantly enhances people’s sensation while lowering the nicotine content.
Bioceramic innovation allows us to reach new standards of efficiency in nicotine delivery. Emplicure’s accelerated release technology significantly enhances people’s sensation while lowering the nicotine content.
BIOCERAMICS EXPLAINED
Bioceramics are advanced inorganic biocompatible materials, traditionally used for medical applications such as implants, pharmaceuticals and dentistry. Bioceramics offer a high level of strength, stability and controlled release, while being safe for the human body.
BIOCERAMICS EXPLAINED
Bioceramics are advanced inorganic biocompatible materials, traditionally used for medical applications such as implants, pharmaceuticals and dentistry. Bioceramics offer a high level of strength, stability and controlled release, while being safe for the human body.
OUR PATENTED INGREDIENT
Emplicure has harnessed the unique properties of bioceramics to create SERATEK™. Naturally sourced and precision engineered in our laboratory, SERATEK is a groundbreaking patented technology that utilises a calcium base to power next-generation nicotine release.
OUR PATENTED INGREDIENT
Emplicure has harnessed the unique properties of bioceramics to create SERATEK™. Naturally sourced and precision engineered in our laboratory, SERATEK is a groundbreaking patented technology that utilises a calcium base to power next-generation nicotine release.
AN ENHANCED EXPERIENCE
A nicotine pouch with SERATEK – like our launch product, KLAR® – needs less nicotine than a standard cellulose pouch for a faster, stronger sensation. So people can enjoy an enhanced nicotine experience, while reducing their nicotine intake.
Fully adaptable for use by other nicotine pouch producers, SERATEK is available for global licensing.
AN ENHANCED EXPERIENCE
A nicotine pouch with SERATEK – like our launch product, KLAR® – needs less nicotine than a standard cellulose pouch for a faster, stronger sensation. So people can enjoy an enhanced nicotine experience, while reducing their nicotine intake.
Fully adaptable for use by other nicotine pouch producers, SERATEK is available for global licensing.
AN ENHANCED EXPERIENCE
A nicotine pouch with SERATEK – like our launch product, KLAR® – needs less nicotine than a standard cellulose pouch for a faster, stronger sensation. So people can enjoy an enhanced nicotine experience, while reducing their nicotine intake.
Fully adaptable for use by other nicotine pouch producers, SERATEK is available for global licensing.
From innovation to expansion
From innovation to expansion
Emplicure’s strategy is focused on two goals.
The first is to develop next-generation nicotine products like KLAR, using bioceramic technology to create a faster, more efficient nicotine delivery system and a user experience that outperforms standard pouches.
The second is to license our proprietary bioceramic technology, SERATEK, to global nicotine pouch producers on the search for innovative, market-leading solutions.
Together, we will change the future of nicotine, transforming the health and wellbeing of generations of people around the world.
Emplicure’s strategy is focused on two goals.
The first is to develop next-generation nicotine products like KLAR, using bioceramic technology to create a faster, more efficient nicotine delivery system and a user experience that outperforms standard pouches.
The second is to license our proprietary bioceramic technology, SERATEK, to global nicotine pouch producers on the search for innovative, market-leading solutions.
Together, we will change the future of nicotine, transforming the health and wellbeing of generations of people around the world.
Launching in Sweden and the UK
Our launch product is KLAR, the world’s first bioceramic, accelerated release nicotine pouch. Containing our proprietary SERATEK technology, KLAR releases nicotine 50% faster* than the leading brand.
*2024 clinical study measuring nicotine delivery against world’s most popular brand.
Launching in Sweden and the UK
Our launch product is KLAR, the world’s first bioceramic, accelerated release nicotine pouch. Containing our proprietary SERATEK technology, KLAR releases nicotine 50% faster* than the leading brand.
*2024 clinical study measuring nicotine delivery against world’s most popular brand.
SERATEK is our groundbreaking patented technology that utilises a calcium base to power next-generation nicotine release. SERATEK offers an advanced nicotine delivery system for global pouch producers.
SERATEK is our groundbreaking patented technology that utilises a calcium base to power next-generation nicotine release. SERATEK offers an advanced nicotine delivery system for global pouch producers.
Meet our people
Meet our people
Founded by a world leader in bioceramics, our management team and board combines experience from across the biotechnology, pharmaceutical, nicotine pouch and FMCG industries.
Founded by a world leader in bioceramics, our management team and board combines experience from across the biotechnology, pharmaceutical, nicotine pouch and FMCG industries.
Led by an experienced management team
Led by an experienced management team
Håkan Engqvist
Founder and Chief Science Officer
Professor Håkan Engqvist, the founder of Emplicure, is a globally recognised authority in Applied Materials Science.
Mattias Josander
Chief Executive Officer
A seasoned leader, Mattias Josander has over 25 years’ experience in FMCG, including roles at Red Bull and Swedish Match.
Emmanuel Delia
Chief Financial Officer
Specialising in rapid scaling, Emmanuel Delia has a proven record of driving growth for small businesses and startups.
Anna Franzén
Clinical & Regulatory Business Development Officer
With a Toxicology PhD, Anna Franzén has over 20 years’ experience in the pharmaceutical industry and regulatory environments.
Jesper Lööf
Chief Technology Officer
Jesper Lööf has over two decades’ experience in bioceramic innovation and globally successful product development.
Steve Brown
Chief Marketing Officer
An experienced marketing leader, Steve Brown brings exceptional leadership success from Absolut Vodka and Swedish Match.
Tomas Hammargren
Senior Advisor
Tomas Hammargren has over 40 years’ business experience, specialising in the pharmaceutical and nicotine industries.
Darren Griffin
Chief Commercial Officer
Darren Griffin has held commercial leadership roles at companies such as Swedish Match, Phillip Morris and General Mills.
Håkan Engqvist
Founder and Chief Science Officer
Professor Håkan Engqvist, the founder of Emplicure, is a globally recognised authority in Applied Materials Science.
Håkan Engqvist
Founder and Chief Science Officer
Professor Håkan Engqvist, the founder of Emplicure, is a globally recognised authority in Applied Materials Science.
Håkan Engqvist
Founder and Chief Science Officer
Professor Håkan Engqvist, the founder of Emplicure, is a globally recognised authority in Applied Materials Science.
Håkan Engqvist
Founder and Chief Science Officer
Professor Håkan Engqvist, the founder of Emplicure, is a globally recognised authority in Applied Materials Science.
Mattias Josander
Chief Executive Officer
A seasoned leader, Mattias Josander has over 25 years’ experience in FMCG, including roles at Red Bull and Swedish Match.
Emmanuel Delia
Chief Financial Officer
Specialising in rapid scaling, Emmanuel Delia has a proven record of driving growth for small businesses and startups.
Anna Franzén
Clinical & Regulatory Business Development Officer
With a Toxicology PhD, Anna Franzén has over 20 years’ experience in the pharmaceutical industry and regulatory environments.
Jesper Lööf
Chief Technology Officer
Jesper Lööf has over two decades’ experience in bioceramic innovation and globally successful product development.
Steve Brown
Chief Marketing Officer
An experienced marketing leader, Steve Brown brings exceptional leadership success from Absolut Vodka and Swedish Match.
Tomas Hammargren
Senior Advisor
Tomas Hammargren has over 40 years’ business experience, specialising in the pharmaceutical and nicotine industries.
Darren Griffin
Chief Commercial Officer
Darren Griffin has held commercial leadership roles at companies such as Swedish Match, Phillip Morris and General Mills.
Håkan Engqvist
Founder and Chief Science Officer
Professor Håkan Engqvist, the founder of Emplicure, is a globally recognised authority in Applied Materials Science.
Håkan Engqvist
Founder and Chief Science Officer
Professor Håkan Engqvist, the founder of Emplicure, is a globally recognised authority in Applied Materials Science.
Steering the vision: Our board of directors
Steering the vision: Our board of directors
Gisela Sitbon
Chair of the Board
With a PhD in Molecular and Microbiology, Dr Gisela Sitbon is an expert in building successful, groundbreaking life science companies.
Anders Peteri
Board member
Former VP of Sales at Swedish Match, Anders Peteri brings unparalleled expertise in the global nicotine pouch industry.
Johan Wieslander
Board member
Johan Wieslander has over two decades of experience in management consulting, venture capital and executive leadership.
Lars Olof Löfman
Board member
Former VP of R&D at Swedish Match, Lars Olof Löfman is an authority in pouch innovation and strategic development.
Gisela Sitbon
Chair of the Board
With a PhD in Molecular and Microbiology, Dr Gisela Sitbon is an expert in building successful, groundbreaking life science companies.
Gisela Sitbon
Chair of the Board
With a PhD in Molecular and Microbiology, Dr Gisela Sitbon is an expert in building successful, groundbreaking life science companies.
Gisela Sitbon
Chair of the Board
With a PhD in Molecular and Microbiology, Dr Gisela Sitbon is an expert in building successful, groundbreaking life science companies.
Gisela Sitbon
Chair of the Board
With a PhD in Molecular and Microbiology, Dr Gisela Sitbon is an expert in building successful, groundbreaking life science companies.
Anders Peteri
Board member
Former VP of Sales at Swedish Match, Anders Peteri brings unparalleled expertise in the global nicotine pouch industry.
Johan Wieslander
Board member
Johan Wieslander has over two decades of experience in management consulting, venture capital and executive leadership.
Lars Olof Löfman
Board member
Former VP of R&D at Swedish Match, Lars Olof Löfman is an authority in pouch innovation and strategic development.
Gisela Sitbon
Chair of the Board
With a PhD in Molecular and Microbiology, Dr Gisela Sitbon is an expert in building successful, groundbreaking life science companies.
Gisela Sitbon
Chair of the Board
With a PhD in Molecular and Microbiology, Dr Gisela Sitbon is an expert in building successful, groundbreaking life science companies.
Frequently asked questions
Frequently asked questions
Our most commonly asked questions. If you have a query that isn’t answered here, please get in touch with our team.
Our most commonly asked questions. If you have a query that isn’t answered here, please get in touch with our team.
Where are Emplicure’s products made?
How does Emplicure ensure the safety and quality of its products?
Where is KLAR available?
How can I get in touch with Emplicure for business inquiries?
Where are Emplicure’s products made?
How does Emplicure ensure the safety and quality of its products?
Where is KLAR available?
How can I get in touch with Emplicure for business inquiries?
Where are Emplicure’s products made?
How does Emplicure ensure the safety and quality of its products?
Where is KLAR available?
How can I get in touch with Emplicure for business inquiries?
Work with us
Work with us
Join us in our mission to change the nicotine industry and make a positive impact on the lives of people everywhere.
Join us in our mission to change the nicotine industry and make a positive impact on the lives of people everywhere.
Contact us
At Emplicure, we believe in radical transparency. This includes welcoming feedback, comments and questions. If you’d like to get in touch with our team, here’s how.
Address
Virdings Allé 32 B
754 50
Uppsala
Contact us
At Emplicure, we believe in radical transparency. This includes welcoming feedback, comments and questions. If you’d like to get in touch with our team, here’s how.
Address
Virdings Allé 32 B
754 50
Uppsala
Questions or consumer feedback
Commercial interest in SERATEK or KLAR
Join the Mailing List
Join the Mailing List
Join the Mailing List
