Transforming the future of nicotine with cutting-edge bioceramic technology
Our innovative bioceramic technology enables a new format for controlled, and faster, release of active ingredients.
Our mission is to disrupt the nicotine industry through creating products that allow consumers to enjoy their desired nicotine experience with lesser nicotine consumption, all without inhaling harmful substances.
Beginning with the launch of KLAR®. The First bioceramic nicotine pouch.
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What are Bioceramics?
Bioceramics are advanced materials engineered for biocompatibility, traditionally used in medical applications like implants and dental work. Their unique properties allow for strength, stability, and controlled release, all while being safe for the human body.
Our patented bioceramic technology SERATEK® is an engineered calcium compound, sourced naturally, that enables the best, and safest, consumer nicotine experience.
With the launch of KLAR® nicotine pouches, Emplicure is redefining the potential of bioceramics, from niche biomedical applications to broader consumer benefits.
Håkan Engqvist, Founder
Founded Emplicure in 2015
Professor Håkan Engqvist, PhD, is a globally recognised authority in Applied Materials Science at Uppsala University. With unparalleled expertise in bioceramics and the med-tech industry, he has been at the forefront of advancing medical materials and their applications.
As the founder of several pioneering companies, including OssDsign AB and Emplicure, his innovations have pushed the boundaries of biomaterials science. Cited in over 10,000 scientific papers, Håkan's contributions are foundational to the field, and Emplicure represents his vision to explore and extend the modern utilisation of bioceramics in groundbreaking ways.
Other board assignments: Chairman of the Board at Psilox AB, Viaton AB, and Lea Cares AB. Board Member at Inside Innovation AB, OssDsign AB, and Aduro Material AB.
Emplicure Board of Directors
A company packed with competence from the nicotine pouch category combined with biomaterials and pharmaceutical expertise
Gisela Sitbon – Chair of the Board Emplicure AB, Emplicure Consumer AB and Emplicure Pharma AB
Expert in building life science companies, PhD
Member of the Board since 2022.
Dr. Gisela Sitbon holds a PhD in Molecular and Microbiology from the prestigious Karolinska Institute. With a distinguished career in the life sciences industry, Dr. Sitbon has proven herself as an expert in entrepreneurship, quality management, business development, and venture capital. Her extensive leadership experience has contributed to her reputation as a driving force behind innovation and growth within the biotechnology and healthcare sectors.
Other Board assignments: Chair of the Board Nanologica AB and Gradientech AB. Board Member of Uppsala University Invest AB and Sitbon Bioscience Partner Zenz AB.
Anders Peteri – Board member
Former Head of Sales Swedish Match
Member of the Board since 2024.
Anders Peteri brings unparalleled expertise in commercialisation and sales within the global nicotine pouch industry.
As a former Vice President of Sales at Swedish Match, Anders has played a pivotal role in driving market expansion and increasing shareholder value. His leadership in go-to-market strategies and sales management continues to define success in high-growth sectors.
Johan Wieslander – Board member
Investor, industrialist, management consultant
Member of the Board since 2021.
Johan Wieslander, with dual degrees – an MSc in Electrical Engineering from Chalmers and a BSc in Business Administration and Economics from Gothenburg University – brings over two decades of experience spanning management consulting, venture capital, and executive leadership. His extensive expertise across diverse industries positions him as a key influencer in strategic decision-making and corporate governance.
Other Board assignments: Board positions across various companies within Newground Alliance, Peas Industries AB, Inhouse AB, Inhold AB, Deseven International AB, Deseven Capital AB, Johan Wieslander AB, and J&J Wieslander AB.
Lars Olof Löfman – Board member
Former VP R&D Swedish Match
Member of the Board since 2024.
Lars Olof Löfman boasts a remarkable career, including over three decades of leadership at Swedish Match, a global leader in nicotine products. Having risen to Senior Vice President of Research and Development and later as President of the Smokefree Products Division, he is a recognized authority in product innovation and strategic development within the fast-moving consumer goods (FMCG) sector.
Other Board assignments: Chairman of Larlis AB.