Anders Peteri
Anders Peteri
Board member
As the former Vice President of Sales at Swedish Match, Anders Peteri brings peerless expertise in commercialisation and sales within the global nicotine pouch industry. He has been a member of the Emplicure board since 2024.
Board member
As the former Vice President of Sales at Swedish Match, Anders Peteri brings peerless expertise in commercialisation and sales within the global nicotine pouch industry. He has been a member of the Emplicure board since 2024.
About Anders
With extensive experience within the nicotine pouch category while at Swedish Match, Anders played a pivotal role in driving market expansion and increasing shareholder value. His leadership in go-to-market strategies and sales management continues to define success in high-growth sectors.
About Anders
With extensive experience within the nicotine pouch category while at Swedish Match, Anders played a pivotal role in driving market expansion and increasing shareholder value. His leadership in go-to-market strategies and sales management continues to define success in high-growth sectors.
Meet our people
Meet our people
Founded by a world leader in bioceramics, our management team and board combines experience from across the biotechnology, pharmaceutical, nicotine pouch and FMCG industries.
Founded by a world leader in bioceramics, our management team and board combines experience from across the biotechnology, pharmaceutical, nicotine pouch and FMCG industries.
Led by an experienced management team
Led by an experienced management team
Håkan Engqvist
Founder and Chief Science Officer
Professor Håkan Engqvist, the founder of Emplicure, is a globally recognised authority in Applied Materials Science.
Mattias Josander
Chief Executive Officer
A seasoned leader, Mattias Josander has over 25 years’ experience in FMCG, including roles at Red Bull and Swedish Match.
Emmanuel Delia
Chief Financial Officer
Specialising in rapid scaling, Emmanuel Delia has a proven record of driving growth for small businesses and startups.
Anna Franzén
Clinical & Regulatory Business Development Officer
With a Toxicology PhD, Anna Franzén has over 20 years’ experience in the pharmaceutical industry and regulatory environments.
Jesper Lööf
Chief Technology Officer
Jesper Lööf has over two decades’ experience in bioceramic innovation and globally successful product development.
Steve Brown
Chief Marketing Officer
An experienced marketing leader, Steve Brown brings exceptional leadership success from Absolut Vodka and Swedish Match.
Tomas Hammargren
Senior Advisor
Tomas Hammargren has over 40 years’ business experience, specialising in the pharmaceutical and nicotine industries.
Darren Griffin
Chief Commercial Officer
Darren Griffin has held commercial leadership roles at companies such as Swedish Match, Phillip Morris and General Mills.
Håkan Engqvist
Founder and Chief Science Officer
Professor Håkan Engqvist, the founder of Emplicure, is a globally recognised authority in Applied Materials Science.
Håkan Engqvist
Founder and Chief Science Officer
Professor Håkan Engqvist, the founder of Emplicure, is a globally recognised authority in Applied Materials Science.
Håkan Engqvist
Founder and Chief Science Officer
Professor Håkan Engqvist, the founder of Emplicure, is a globally recognised authority in Applied Materials Science.
Håkan Engqvist
Founder and Chief Science Officer
Professor Håkan Engqvist, the founder of Emplicure, is a globally recognised authority in Applied Materials Science.
Mattias Josander
Chief Executive Officer
A seasoned leader, Mattias Josander has over 25 years’ experience in FMCG, including roles at Red Bull and Swedish Match.
Emmanuel Delia
Chief Financial Officer
Specialising in rapid scaling, Emmanuel Delia has a proven record of driving growth for small businesses and startups.
Anna Franzén
Clinical & Regulatory Business Development Officer
With a Toxicology PhD, Anna Franzén has over 20 years’ experience in the pharmaceutical industry and regulatory environments.
Jesper Lööf
Chief Technology Officer
Jesper Lööf has over two decades’ experience in bioceramic innovation and globally successful product development.
Steve Brown
Chief Marketing Officer
An experienced marketing leader, Steve Brown brings exceptional leadership success from Absolut Vodka and Swedish Match.
Tomas Hammargren
Senior Advisor
Tomas Hammargren has over 40 years’ business experience, specialising in the pharmaceutical and nicotine industries.
Darren Griffin
Chief Commercial Officer
Darren Griffin has held commercial leadership roles at companies such as Swedish Match, Phillip Morris and General Mills.
Håkan Engqvist
Founder and Chief Science Officer
Professor Håkan Engqvist, the founder of Emplicure, is a globally recognised authority in Applied Materials Science.
Håkan Engqvist
Founder and Chief Science Officer
Professor Håkan Engqvist, the founder of Emplicure, is a globally recognised authority in Applied Materials Science.
Steering the vision: Our board of directors
Steering the vision: Our board of directors
Gisela Sitbon
Chair of the Board
With a PhD in Molecular and Microbiology, Dr Gisela Sitbon is an expert in building successful, groundbreaking life science companies.
Anders Peteri
Board member
Former VP of Sales at Swedish Match, Anders Peteri brings unparalleled expertise in the global nicotine pouch industry.
Johan Wieslander
Board member
Johan Wieslander has over two decades of experience in management consulting, venture capital and executive leadership.
Lars Olof Löfman
Board member
Former VP of R&D at Swedish Match, Lars Olof Löfman is an authority in pouch innovation and strategic development.
Gisela Sitbon
Chair of the Board
With a PhD in Molecular and Microbiology, Dr Gisela Sitbon is an expert in building successful, groundbreaking life science companies.
Gisela Sitbon
Chair of the Board
With a PhD in Molecular and Microbiology, Dr Gisela Sitbon is an expert in building successful, groundbreaking life science companies.
Gisela Sitbon
Chair of the Board
With a PhD in Molecular and Microbiology, Dr Gisela Sitbon is an expert in building successful, groundbreaking life science companies.
Gisela Sitbon
Chair of the Board
With a PhD in Molecular and Microbiology, Dr Gisela Sitbon is an expert in building successful, groundbreaking life science companies.
Anders Peteri
Board member
Former VP of Sales at Swedish Match, Anders Peteri brings unparalleled expertise in the global nicotine pouch industry.
Johan Wieslander
Board member
Johan Wieslander has over two decades of experience in management consulting, venture capital and executive leadership.
Lars Olof Löfman
Board member
Former VP of R&D at Swedish Match, Lars Olof Löfman is an authority in pouch innovation and strategic development.
Gisela Sitbon
Chair of the Board
With a PhD in Molecular and Microbiology, Dr Gisela Sitbon is an expert in building successful, groundbreaking life science companies.
Gisela Sitbon
Chair of the Board
With a PhD in Molecular and Microbiology, Dr Gisela Sitbon is an expert in building successful, groundbreaking life science companies.
