Anders Peteri
Board member
As the former Vice President of Sales at Swedish Match, Anders Peteri brings peerless expertise in commercialisation and sales within the global nicotine pouch industry. He has been a member of the Emplicure board since 2024.
About Anders
With extensive experience within the nicotine pouch category while at Swedish Match, Anders played a pivotal role in driving market expansion and increasing shareholder value. His leadership in go-to-market strategies and sales management continues to define success in high-growth sectors.
Meet our people
Founded by a world leader in bioceramics, our management team and board combines experience from across the biotechnology, pharmaceutical, nicotine pouch and FMCG industries.
Led by an experienced management team
Håkan Engqvist
Founder and Chief Science Officer
Professor Håkan Engqvist, the founder of Emplicure, is a globally recognised authority in Applied Materials Science.
Steering the vision: Our board of directors
Gisela Sitbon
Chair of the Board
With a PhD in Molecular and Microbiology, Dr Gisela Sitbon is an expert in building successful, groundbreaking life science companies.
